Your domain says a lot about you and your company. It is your address on the internet, the place people go to find you, and a name intrinsically associated with your brand.
But is one domain name enough and what options do small businesses have when it comes to deciding on a domain strategy? Neal Thoms of Fasthosts explains;
As a new business, it is very easy to overlook your domain when there are so many other plates to keep spinning. You have enough to get on with, so once your website is up, it is only natural to move on to the next challenge. But there are numerous reasons why your business should have a domain strategy.
CentralNic Group Plc (LON: CNIC) is a London-based AIM-listed company which develops and manages software platforms allowing businesses globally to use the internet for their own websites and email, as well as protecting their brands online.