More than £7 billion was predicted to have been spent during Black Friday and Cyber Monday this year in the UK. A staggering number that’s driven by the convenience of online shopping via smartphones and other connected devices. With these key retail dates combining with the Christmas period, every November and December, hundreds of millions of parcels are in transit.
The trend of online shopping shows no sign of slowing down, with one in every five pounds now spent online. Despite this, the two most popular ways that online orders are fulfilled remain unoptimised, risking a poor customer experience that affects future spend.
Gresham House Strategic PLC (LON:GHS) has a % ownership of IMImobile plc as of June 2018.