Home » Market News » DirectorsTalk Highlights » A Case Study: Board Dynamics and Nudge Theory
Norman Broadbent Plc

A Case Study: Board Dynamics and Nudge Theory

Nudge Theory: A concept in behavioural science, political theory and behavioural economics which proposes positive reinforcement and indirect suggestions as ways to influence the behaviour and decision making of groups or individuals

The popularity of Nudge Theory over the last ten years has seen it applied to areas as diverse as transport, sport, and consumer behaviour. In our experience, the fundamental applications of Nudge Theory, and the realities of chairing a board, have much in common. The principle of Board Dynamics is itself well developed. Due to the limited number of meetings and occupancy being based on experience and insight, most board management is under the radar and at the level of nudging. Put simply, management happens indirectly through suggesting, shaping, lobbying, influencing, persuading etc.

So can you really give a board ‘a nudge’? Based on our experience you can.


Norman Broadbent Plc (LON:NBB), together with its subsidiaries, operates as a human capital consultancy company in the United Kingdom and internationally. The company provides talent acquisition and advisory services, including board and executive search, senior interim management, leadership consulting and assessment, and mezzanine level search. 

To read the full news article please click here

Receive our exclusive interviews – Enter your email to stay up to date.

Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.