The customer may always be right, but companies are often wrong in how they view customer experience. The confusion stems from not understanding the difference between customer experience and customer support.
Customer experience is the patron’s entire experience while interacting with a company or brand. Customer support refers to a very specific step in the overall experience where the customer directly interacts with the company, often seeking resolution to a problem.
Anticipating the needs of customers and fulfilling those needs before the customer makes a beeline for the competition is imperative to the success of a business.
Jobbio is a hiring platform that changes the way brands connect to the talent pool. MXC Capital Ltd (LON:MXCP) holds a share in Jobbio.