CIOs around the world are increasingly focused on the digital transformation of their businesses, partly because their CEOs are increasingly recognising that digital business is the key to success in their future. As they evaluate how to drive their digital transformations, a top investment priority is business intelligence and analytics. Data is the fuel that powers the digital economy and analytics is the mechanism that transforms that raw material into usable assets that will make them successful. A good understanding of analytics trends is critical for CIOs and their teams across all industries.
Actual Experience plc (LON: ACT) is a user experience analytics company, focused on making the digital world work properly. They partner with global service providers who build AE’s analytics software into their solutions, products and services so that they can improve the digital services of their enterprise clients.