When it comes to traversing the high street, it can be easy to feel overwhelmed. The online world, however, is on a whole other level, and every month sees another fashion platform spring up, each one claiming to be more buzzy than the last. Where do you start? And which sites actually offer pieces that won’t feel redundant the following season?
Nasty Gal is one of those sites that has become a cult fave for fashion lovers across Britain, while for others it has remained a lesser-known platform (until recently, we sat in the latter category). But over the last few months, we have discovered a treasure trove of wardrobe winners hidden amongst the brand’s generous product offering.
Nasty Gal is an American retailer that specialises in fashion for young women. The company has customers in over 60 countries. Founded by Sophia Amoruso in 2006, Nasty Gal was named “Fastest Growing Retailer” in 2012 by INC Magazine. Nasty Gal is based in Los Angeles.
Boohoo Group PLC (LON:BOO) operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company also provides its products under the boohoo, boohooMAN, PrettyLittleThing, and Nasty Gal brand names.
