Brand strategy generally means the effort which takes place with the consumer side of a company. But it also applies to the workforce of an organization. Employer branding now plays an important role in recruiting and retaining the best candidates.
However, a report from iHire shows businesses are not all the way on board with this concept. More than two thirds or 39.8% don’t know enough about it to come up with an employer brand strategy. Another 59.3% say they don’t have an employer branding strategy or they are not sure of their branding efforts.
Gattaca PLC (LON:GATC) provides recruitment solutions and support to employers in the engineering and technology sectors. With offices across four continents, their global presence gives them the ability to offer clients and candidates a localised service on an international scale.