Over the next month, an estimated 3.4 billion (according to GlobalWebIndex) soccer fans will have an opportunity to watch World Cup games in 4K resolution with High Dynamic Range (HDR) and a wider palette of colors. This means the experience of watching the games on TV will be much closer to being at the stadium in person.
It’s likely to make a big difference. The World Cup is one of the most colorful sporting events on TV with teams from 32 countries, thousands of flag-waving fans and, of course, wildly colorful cleats.
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