Most companies are collecting a large amount of data, but many likely don’t know why they are actually doing it or how they plan to use it. Consumer data can provide companies with incredibly valuable information, but this is only helpful if they know what to look for.
To help you sift through the digital pile, 15 experts from Forbes Technology Council provide their insights on what data can do for your company.
- Data Can Develop and Uncover Relationships
Conventional thinking tells us that building consolidated profiles using master data management enables an understanding of the customer. In order to get deeper insights, it’s important to uncover relationships among people, products, organizations and locations as well. New master data management and graph technologies can help. – Manish Sood, Reltio, Inc.
Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.