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10 steps by brands and retailers towards size inclusivity

Traditional beauty ideals are increasingly being challenged, broadening sensibilities and evolving aesthetics that accept and embrace a varied range of individuals.

With the number of overweight and obese adults increasing in the United States and Europe, the demand for plus size clothing too increases. While plus-size models like Ashley Graham and Tess Holliday have become regulars on the ramp, inclusive sizing is making inroads in the fashion industry not only among specialised brands and retailers catering to plus sizes but also mainstream brands and retailers making major advancements towards clothing for all sizes.

FashionUnited has put together a list of size-inclusive steps taken by brands, designers and models.

Boohoo Group PLC (LON:BOO) operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company also provides its products under the boohoo, boohooMAN, PrettyLittleThing, and Nasty Gal brand names. 

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.