Picture a car that’s smart enough to know it’s running low on gas and prompts the driver to stop at the nearest gas station. There, a pump is activated as the car approaches. After the fill-up, the driver simply pulls away.
Or a device that’s affixed to the side of a trash can that can read the barcode of the item that’s being thrown away. Once deposited in the bin, that item is automatically added to the consumer’s shopping list for purchase.
How about a consumer who walks into a store to buy a few items that she puts into her bag as she cruises the aisles? When finished, she leaves the store without stopping first to check out.
These are three of the many connected payments experiences that 66 percent of consumers would welcome in exchange for eliminating the many frictions they say make shopping anywhere — online and in a physical store — unproductive, time-consuming and inefficient.
These are just a few of the insights uncovered in a first-of-its-kind research study to understand the U.S. consumer’s appetite to use connected devices to change the way they buy and pay for things.
