With all the buzz around big data, it’s no surprise that businesses have recognized its potential and are directing valuable resources towards collecting and storing every piece of data possible. In fact, according to a recent Gartner study, three-quarters of companies have already invested in big data or plan to within the next two years.
As the Gartner report highlights, big data is seen as a major opportunity for businesses to achieve their goals, “such as enhancing the customer experience, streamlining existing processes, achieving more targeted marketing and reducing costs.” But to achieve these goals, it’s not enough to just collect the data. The true value comes from using it to unveil insights that move your business forward.
A few organizations are already there. As Lisa Kart, research director at Gartner, explains in that same report: “As big data becomes the new normal, information and analytics leaders are shifting focus from hype to finding value.”