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Jaywing Plc

How retailers can personalise customer experiences, at an individual level

Digital data is now essential to delivering the experience that consumers crave and, dare I say it, has been lost in the 21st century. With it, retailers can anticipate and influence individual customer journeys. Without it, retailers are missing key information needed for personalisation and understanding where marketing spend is most effective..

In our latest whitepaper, we talk you through:

  • How digital data can improve relevancy and cost-effectiveness of communications at each stage of the customer buying cycle, from acquisition to advocacy
  • Four steps to guide you through maximising the potential of individual level digital data.

To read the full news article please click here

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.