Quarto Group Inc (LON:QRT) has launched Scratch & Create, a format for the adult creative-craft market that incorporates metallic ink layered over commissioned drawings or unusual colorful backgrounds. With a stylus, users can scratch away the coating, uncovering full-color finished artwork, or their own designs. The series will be published in the U.S. by Quarto’s Rockport Publishers imprint.
“More and more adults are looking for creative activities that can help them unwind and relax,” said David Breuer, Quarto’s chief creative officer. “We believe people will enjoy these innovative products that offer new ways of stimulating the mind and exercising new skills.”
The publisher, which sold more than two million coloring books worldwide during the global adult coloring book craze, said Scratch & Create “takes your creativity beyond coloring and lettering, encouraging you to unwind your mind and discover a new course of relaxation and creativity.”