We recently teamed up with Fosway to present an insightful webinar on mobile learning, how organizations are pursuing mobile strategies, and why this type of content distribution has finally taken off in organizations across all industries.
As always, the webinar concluded with a Q&A session. Fosway founder David Wilson tackled the questions, and we have his answers for you right here. Take a look, and if you haven’t already, check out the webinar recording.
How is cost efficiency measured in reality in terms of mobile investment?
David Wilson: It depends on where we start looking at it from. We see organizations looking at this in two ways: Mobile learning as, or mostly as, an incremental channel; how mobile increases ROI and impacts of learning as a whole.
When organizations think of mobile as a separate channel and as an incremental investment, they invest in platforms and tools in order to deliver content in a mobile way and then have to invest in mobile content because much of their existing content isn’t effectively deliverable. This often creates a cost spike and therefore almost creates a separate ROI business case around it. Generally, I think if you’re picking correct targets, there are certain types of context where mobile is the main option and solution and would therefore drive a business case study in its own right.
