https://www.youtube.com/watch?v=hwUJwos3jao
Join the dots between individual online and offline customer journeys
Using Almanac, Jaywing PLC (LON:JWNG) digital tracking tool, you can identify individuals who are visiting your website, and see how that individual interacted with your site, including the search terms they used and the channels and devices that took them there. Crucially, it enables you to collect new online data at an individual-level and connect these interactions with your offline and CRM data to get you closer to a Single Customer View.