For brands, it means working harder and smarter to secure, maintain and grow permission to speak to customers. It’s the permission to hold data, share communication and engage through different channels. If data plays any part in your strategy, it’s a challenge you can’t afford to ignore. Get it right and you’ll be in a stronger position than ever, because now permission is everything.
Permission redefined
We manage data, risk and marketing for some of the UK’s biggest brands and financial institutions. From our unique perspective, we believe you will need to earn permission on three levels: data, brand and channel.
Data permission
If you hold data, you’ll need new levels of rigour and compliance. To help you achieve this we can carry out a review of your data environment – both your customer and prospect databases to:
- Review and audit data structures and identify personal data
- Assess data quality to build a solid foundation for GDPR compliance and marketing activity
- Monitor compliance recording
- Create a single, consistent view of your data subjects
- Conduct hygiene checks
- Deliver a permissions audit
- Report and recommend improvements
Brand permission
Brands must build trust and loyalty to retain existing customers and the permission to carry on the conversation with your audience. We can help you to do this through:
- Channel and communications value audit and strategic recommendations
- Development of content, loyalty and retention strategies
- On-boarding programme design and application
- Brand and value proposition development
- Creative and language review
- GDPR compliant asset toolkits
- GDPR workshops and briefing sessions to train your marketing and brand teams
