Even as digital platforms of all kinds, including fundraising, blogging and sales platforms, have become more popular with the average consumer, ticketing systems remain perhaps the most popular among consumers.
According to recent industry research, more than 19 million consumers in the United States alone purchased tickets to a sporting event online within the past 12 months, and another 15 million consumers used online ticketing platforms to purchase tickets to cultural events like concerts or other performances. These platforms are more popular than ever among consumers, with online sales for both cultural and sporting events seeing an increase of roughly four million consumers since 2012.
But while the industry may bring in plenty of consumers, there are numerous challenges that these providers face. The payments-powered platform and event ticketing space have both changed radically in the past few years. Consumers have new payment options at their fingertips and are more concerned with security than ever before, and the space is a competitive one, filled with big-name merchants.
