Combining online and offline channels is key to mastering attribution

Born between 1995 and 2010, Generation Z (Gen Z) have been brought up in a world dominated by the internet and digital technology. Never has a group been so well connected to information, people and brands.

Hands up if you’ve failed your New Year Resolutions? Drowned your sorrows in #DryJanuary? Don’t worry, you’re not alone. If there’s one resolution you need to honour for 2018 however, which will pay your business and

Merlin Entertainments is a British-based company which operates over 120 popular visitor attractions across four continents. The company approached Jaywing PLC (LON:JWNG) and asked to help deliver a customisable ticket-building site – London Big Ticket. It’s a

Award-winning Sheffield design agency 93ft is responsible for a raft of beautiful designs across the UK and Europe. Locally, this includes one of Kelham Island’s coolest venues The Chimney House, vintage Derbyshire bike race Eroica Britannia and the

Albert Works has made the shortlist for the internationally renowned Frame Awards, which highlight the very best of the world’s interiors. How cool is that? Our building’s creators, 93ft, who masterminded the transformation, have made it as finalists

Digital data is now essential to delivering the experience that consumers crave and, dare I say it, has been lost in the 21st century. With it, retailers can anticipate and influence individual customer journeys. Without it,

Jaywing plc (LON:JWNG) UK-based marketing firm says the new engine has greater accuracy and flexibility than standard prediction tools. It’s getting difficult to remember back to the time when marketers didn’t have prediction engines that could

Marketers need to rethink influence marketing in the new year if they want better marketing outcomes and more authentic experiences, otherwise they run the risk of wasting money on simply a ‘gun for hire’, several experts

We, whether as agencies or as brands, have to be inspired by the next generation and listen to what they think the future of marketing should be. To this end, we’re handing over the rest of

Risk and data science specialist Jaywing PLC (LON:JWNG), has launched a new consultancy service to help lenders drive value from Artificial Intelligence (AI) and machine learning. The announcement follows the recent launch of Jaywing’s AI product

For brands, it means working harder and smarter to secure, maintain and grow permission to speak to customers. It’s the permission to hold data, share communication and engage through different channels. If data plays any part

Gen Z post twice as often on dark social in comparison to traditional social feeds such as Facebook, Jaywing PLC (LON:JWNG) have found in their most recent report. Jaywing commissioned research into 1,000 individuals in the

Archetype is our new Artificial Intelligence (AI) based predictive modelling suite for credit risk, fraud, and marketing. It uses true AI, with machine learning techniques and algorithms, such as deep neural nets, to squeeze vastly more

The GDPR is a power shift. It means brands will need explicit permission to have and carry on marketing conversations; databases will need to comprise of individuals who have actively given their permission for brands to

Expanding commercial lending has been a strategic focus for many banks over the last few years, and this movement aligns with the growing number of Government-backed schemes to support SME lending. However, challenges inherent within commercial

Jaywing plc (LON:JWNG) today announced its interim results for the six months ended 30 September 2017 (“H1”).   Financial highlights from continuing operations Period to 30 September 2017 £’000 Period to 30 September 2016 £’000 Gross profit* 17,835