The what
Merlin Entertainments approached us, Jaywing, with a complex concept to deliver a better customer experience for their London visitors.
The project was to build a website that highlighted the connection between all of Merlin’s London attractions, and enabled multi-attraction ticket purchases.
This was to be accompanied by the attraction information a customer might need when planning their visit.
Another critical aspect was that it was key for delivery to launch the site before the summer season, the peak tourism period in London, to enable maximum ROI.
The how
The UX and technical-led solution was a mobile-first site, collaboratively defined with the client and engineered to meet budgetary and timing requirements, in addition to the project ticket sales conversion objective.
Our team took a project methodology that combined agile and scrum approaches, offering a flexible framework that met the client needs, i.e. that could accommodate small changes to requirements and feedback.
Regular stand-ups, scheduled client status meetings, and day-to-day tasks management within Trello using a Kanban board helped to achieve delivery within a very short time frame from brief to launch of just 3 months.